TYPES OF READERS ON WORDPRESS
After a lot of thought, I now feel that there are three main categories that any blogs readership can be divided into, and understanding the dynamics of each is important.
1) Non-Wordpress Readers
These are people who read your blog without having a WordPress account, or do have an account but aren’t motivated enough to log in. The main source for them is coming in from random web searches (due to matched keywords), or from places where you have advertised your site (forums, etc.).
These are the most common (I get roughly 800-1000 unique visitors on an average day), but also the least personal since they can’t like or comment.
The longer posts you write, and the more frequent they are, the more chances you have of people finding your site through some keyword(s) hitting on a search somewhere. So this number should go up regardless of the quality of content on your site.
2) WordPress followers
These are people who have elected to follow your blog, and so when they go to their Reader they’ll see any new articles you post. I currently have 2460 followers.
The number of followers a blog gets seems to partially correlate with the content, plus the total number of posts.
Originally I thought followers were the ultimate in blog metrics, the cherry on the ice cream of blogging, but I’ve finally realized they aren’t actually that important. One reason I say this is because I’ve noticed my average number of daily likes and comments only has gone up a small amount, even though my followers has risen at a much quicker pace. I interpret this to mean that people may be actually interested in my blog, but they don’t actively read blogs in the reader that often, or when they do they don’t happen to come across my posts (posting every day or several times a day should improve this).
I also feel there is a subset of any blog’s followers who have simply become followers as to attract interest to their own site. I think this is a valid marketing tactic, but at the same time it’s something I try to avoid doing personally. Often it’s pretty easy to find these people out, especially if when I go to their blog it’s about “multi-level marketing” or some other business scheme. If a follower’s blog is something with at least a vague connection to this blog’s topics (Japanese, Japan, anime, etc.), then I know fairly reliably that they are a real follower.
3) Active followers
These are the people that are not just your followers, but like and/or comment often enough that you remember their names.
It’s this group that is the real pot of gold at the end of the blogging rainbow, especially if they chime in with “I love your blog” or happen to re-blog one of more of your posts on their site. I’ve only had a few of these, but I’d like to thank them very much! (you know who you are).