Daily Archives: November 14, 2015


I love using WordPress.

The New York Times, CNN, Mashable, and eBay all run their blogs on the most popular CMS in the world – WordPress.


The community is fantastic, the developer and design talent is incredible and the sheer amount of useful sites that have been built with WordPress is astonishing. Let’s look at some of the reasons why we choose to use WordPress and why it’s so popular.
WordPress is Flexible
One of the best parts about WordPress is its flexibility – it’s easy enough to use for just about anything. That’s one of the main reasons why WordPress has grown so much in popularity and dominates the Content Management System (CMS) market share with over 60% of websites that use a CMS using WordPress. According to usage statistics, WordPress powers 23.3% of all websites.

Google Loves WordPress
Matt Cutts from Google endorses using WordPress and explains that it handles a lot of the mechanics involved in Search Engine Optimisation (SEO). This is not to say that your website will immediately rank better by using WordPress, but it gives you a huge advantage immediately once you install it to be able to quickly and easily alter the important elements of your site that can influence and improve your search engine rankings.

WordPress vs. The Competition
The two major WordPress alternatives are Joomla and Drupal. The amount of Google searches performed on the terms “WordPress”, “Joomla” and “Drupal” give an idea of search popularity over time. WordPress obviously dominates and is continuing to grow.

WordPress is used by Time Magazine, Facebook, Google and more
Due to it’s flexibility, speed and ease of use, many top brands use WordPress to power their websites including: Time Magazine, Google, Facebook, Sony, Disney, LinkedIn, The New York Times, CNN, eBay, The New Yorker and more. See more WordPress powered sites on the WordPress Showcase page.
WordPress is secure

Due to its popularity, WordPress can be the prime target for exploits and hacks which puts the onus on the website owner to stay on top of important security tasks. The core code of WordPress itself is regularly updated and secured which makes the essential first tasks of security to keep backups of your site and ensure your WordPress installation up to date.
Here are some keys to staying secure on WordPress:
Start with a secure web host
Perform automatic backups
Perform automatic security scanning
Use strong passwords
Don’t install plugins from untrusted sources
Keep WordPress up to date
WordPress is easy to maintain
When new software versions come out it usually includes new features, bug fixes and security improvements (think iPhone upgrades). This is the same with WordPress. Thankfully, upgrading to each new version is as simple as backing up your site and clicking on the WordPress updater. The updater even handles updating your plugins. However, this adds some complexity as most plugins are not written by the WordPress core development team so they do not go through the same checks as the core WordPress code. It’s important to check the update log from the plugin developer and test the upgrade on a development server before you update your live site.
For all websites it’s super important to follow a proper website maintenance schedule, only install plugins you trust, backup your site regularly and test, test, test.
You can change the look of your site easily

At the time of writing there are almost 3,000 themes within the WordPress.org theme directory and almost 5,000 WordPress themes on Themeforest.net.
Including the number of additional theme development companies out there such as Elegant Themes, WooThemes and Stuidopress, this give you a huge amount of inspiration and customisability for your website and online store. We recommend starting simple with a lightweight and fast loading theme and building your content on top of the framework. There are many themes that are very heavy with features that you may not use on your finished site, so be careful not to just jump for the themes that have the best animations or homepage sliders as these can slow down your website’s load time. Simple, clean and achieves your business goals is the key.
Content is easy to manage with WordPress
Some would say it’s even enjoyable. You can easily create new blog posts and new pages for your site within a tightly defined backend framework. Or try from the WordPress mobile app for getting your ideas into your site while you’re on the run.
WordPress has a Huge Community
The WordPress.org forums are always buzzing with people asking and answering questions about various WordPress topics, but there is much more than that which keeps the community going. From Wordcamps and Meetups to regular bloggers and podcast shows, as well as open WordPress discussions with the core dev team via Slack, there is so much content being produced about WordPress in such an open way that everyone can have their place and their say about whatever topic interests them. The lack of friction between being a reader, contributor and publisher is really what WordPress is all about (in as many words – democratising publishing).
How you can get started
The best way to get started with WordPress is to just give it a try for free at WordPress.com where you can fire up a new site in less than 10 minutes. WordPress.com does not offer the same power as the self-hosted version at WordPress.org, which is freely available and infinitely customisable.
Disclaimer: Some of the links contained in this article are affiliate links. We only ever link to sites and services that we have tested ourselves and would recommend to our grandmothers.
Do you use WordPress? Let me know what you like about it in the comments.

14 Surprising Statistics About WordPress Usage

There’s no disputing the fact that WordPress is by far the most prominent CMS out there. The brainchild of Matt Mullenweg and Mike Little, WordPress has risen to superstardom in the blogosphere in the 11 short years since it was released.

You might be thinking that you already know just how popular WordPress really is. Think again, because these 14 WordPress usage statistics may well give you pause for thought.

1. 48% of Technorati’s Top 100 Blogs Are Managed With WordPress

When you consider that there are is an enormous amount of alternative content manage systems available, this statistic speaks volumes about WordPress popularity.

If you decide to go with WordPress, you will definitely be with good company. The New York Times, CNN, Mashable, and eBay all run their blogs on the most popular CMS in the world – WordPress.

2. 74.6 Million Sites Depend on WordPress

Yep, you read that right. 74,652,825 sites out there are depending on good ol’ WordPress. That’s one site per person in Turkey.

Around 50% of this figure (close to 37 million) is hosted on the free WordPress.com. In the realm of self-hosted sites, WordPress accounts for 18.9% of all websites. That’s even more astounding when you consider that over 70% of sites worldwide do not use a CMS.

3. WordPress-Related Keywords Score 37 Million Searches Per Month

The keyword “WordPress” alone receives over 450,000 exact match searches every month. That’s just “WordPress”, not “WordPress help” or “WordPress plugins” or anything of the sort.

When you count the searches of all keywords with WordPress or WP (a common abbreviation for WordPress) in them, the monthly figure is a whopping 37 million searches. Assuming that this figure remains constant, WordPress will get 444 million searches in 2014. That’s nearly one and a half times the population of the U.S.

WordPress is searched five times as much as Joomla and nine times more often than Drupal.

4. 40 Translations of WordPress

WordPress Language Translation
While the actual number isn’t half so mind-boggling as the others you’ve just read, it is no less significant. If English isn’t your first language and you would rather have Croatian, Dutch, Estonian, French or Finnish (see full list of WordPress translations) governing your dashboard, you’re in luck.

If you don’t happen to speak one of the forty languages listed and you are more comfortable with something else, hold on tight. The WordPress team is actively updating their list with new language translations all the time.

5. 22% of New U.S. Registered Domains Run on WordPress

Out of every 100 domains registered in the U.S., 22 of them will be run on WordPress. Considering that an average of 120,000 domains are registered worldwide per day, it’s safe to say that WordPress is growing by leaps and bounds.

That “18.9%-of-all-website” figure is increasing all the time.

6. WordPress.com Gets More Unique Visitors Than Amazon (Us)

WordPress.com records an astonishing 126M unique visitors per month, while Amazon falls quite a ways behind, clocking in at 96M uniques per month.

7. WordPress.com Employs Only 229 People

It’s hard to believe but true. The site that receives 130% the unique visits of Amazon employs only 229 people. To keep that in perspective, Amazon.com employs 88,400 people to run their business, 38,603% more than WordPress.com.

That is probably one of the reasons why they’re always looking for new developers to join their team.

8. 6 New WordPress.com Posts Every Second

That’s right. Every second, close to 6 (the actual figure is 5.7) new posts are published on WordPress.com blogs. That averages out to 342 posts per minute. Just above 20,000 per day. And a grand total of 7.49 million annually.

Not only is WordPress.org the world’s most popular self-hosted CMS solution, but the free version is also second in popularity on the list of free blogging platforms, with Google’s own Blogger topping it.

There’s a neat map view on the WordPress.com site that shows you the location of a blogger as he publishes a post in real-time. Check it out.

9. WordPress Developers Charge $50/hr

A 2012 survey revealed that the average rate for a WordPress project clocks in at $50/hr. It’s nothing to write home about, but $50/hour is a decent sum for most.

oDesk, one of the most popular outsourcing sites in the world, lists WordPress development as the fifth most-requested skill. Freelancer.com, a similar website, has thus far recorded over $3.5M in revenue for WordPress developers.

WordPress development is clearly a valuable skill to learn — one that can definitely pay off in the future. The need for it won’t be going anywhere for a while.

10. 29,000 WordPress Plugins and Growing Daily

Without doubt, the number one feature that sets WordPress apart from any other CMS is their plugins. Plugins extend and capitalize on the functionality of WordPress — removing access to them would cripple WordPress users (and that’s one of the reasons why WordPress.com falls second to Blogger).

Fortunately, nothing of the sort is happening. On the contrary, WordPress.org’s database of plugins has recently hit 29K and a new one is added nearly every hour. In total, these plugins have been downloaded 286,000,000+ times. Give it a few years and all you’ll be hearing is “there’s a plugin for that”.

11. 98 Versions of WordPress to Date

There might only be 229 employees, but those 229 sure are kept on their toes. Major updates are rolled out once every few weeks.

In addition to that, the WordPress.com source code is updated 60-80 times per day, pushed out many times throughout the day. These changes are synced with the WordPress.org platform daily.

12. 46 Million Downloads of WordPress.org

The free WordPress.org platform that supports self-hosted websites has been downloaded 46 million times up till July of 2013, which approximates to 100 downloads every day since 2003. You might not have downloaded WordPress and uploaded it to your FTP manager yourself, but when you installed it using Fantastico or the much loved 1-Click, it was counted as a download.

Since it’s only in the recent years that blogging has suddenly become quite a bit more popular, the downloads per day in 2014 are significantly higher (think tens of thousands) than they were in 2003.

13. WordPress Is Most Popular With Business Websites

Akismet Spam Protection
Of the top 1,000,000 sites in the world, the number of business sites (most popular with WordPress) powered by WordPress is five times the number of WordPress-managed news sites (least popular with WordPress).

This statistic is not all that surprising, as online marketing circles will often discuss WordPress more than any other CMS out there. WordPress also ranks high as one of the most blogged topics in the online marketing niche and nearly all its keywords have very high PPC competition.

14. Akismet Is the Most Popular Plugin

Of all the 19,000 free plugins available for download, Akismet has received the most downloads. The main reason for this is that Akismet comes auto-installed with the newer versions of WordPress.

Akismet has been downloaded a total of 18 million times, a truly mind-blowing figure. The spam protection plugin alone has been responsible for close to .06% of all plugin downloads at WordPress.org. The All in One SEO Pack from Michael Tolbert comes in at a very close second, with a total of 17 million downloads. In third place,with 14 million downloads, is Contact Form 7 , another familiar name to most bloggers.

Wrapping Up

The statistics that make WordPress the world’s most popular CMS are truly mind-numbing.

In its eleven short years of its existence, WordPress had dominated the CMS market. From what we can tell, it isn’t going anywhere, either.


The worst thing about owls is the way that they can maintain eye contact when you put them in a microwave.


“If women ruled the world,” said my wife, “there’d be no wars.”

“That’s true,” I replied. “Wars require strategy and logic.”

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